Contrapublicidad

Las imágenes que podéis ver son una selección de trabajos elaborados por el alumnado de la ESO del IES Lope de Vega de Fuente Obejuna, entre ellos, Raquel Alcalde y Lidia Pulgarín

Estos trabajo se han elaborado en el Taller de Contrapublicidad que se lleva a cabo desde hace unos años en la materia de Ética.

Previamente gran parte de estos alumnos y alumnas han acudido al Taller de Retoque Fotográfico impartido en la materia de Tecnología. Aquí adquieren las herramientas técnicas necesarias para elaborar una imagen que les permita hacer visible lo pretendidamente oculto de la publicidad, y para ello se ayudan de la risa, del sarcaso, de la ironía, del juego, del detournement, del goce estético, de la mala leche, o de lo que haga falta.

Junto a otras experiencias de Poesía Visual que se lleva a cabo en el centro , pretendemos reflexionar sobre el deseo mediatizado e iniciar procesos emancipatorios y desobedientes frente a la lógica del mercado.

Consideramos la experiencia contrapublicitaria como experiencia política ya que resitúa a los y las adolescentes en el mundo frente al mercantilismo de la mirada y el modelo de consumo.

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Etiquetas: Contrapublicidad sociedad
Categorías: Otros
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